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Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to assist sell breakfast cereals and other products. Today, more than 2,800 consumer packaged goods companies offer coupons for discounts on items. In 2010, coupons for consumer packaged goods generated much more than three.5 billion dollars in transactions within the U.S. alone. The grocery coupons have the advantage of being usable with most retailers and not with only one brand or store. As the other types of coupons, grocery coupons are intended for individuals who are willing to save money when purchasing groceries but also to direct people towards buying a brand new type of product which normally will not have as numerous buyers as with the grocery coupons. They might also be utilized to increase the sales of a certain newspaper for example, as lots of people who have discovered the savings they are able to do with these coupons, tend to buy much more than just one copy of that newspaper or magazine. in store coupons
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