A New Logo For Two New Endeavors!
Written on 01/26 at 09:41 PM by Andy Posner
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As soon as Mike and I incorporated our environmental services company--The Capital Good Group, Inc.--on January 1st, we wanted to get to work branding ourselves as a socially minded, mission driven company dedicated to serving people and the planet. Our first step was to hire Douglas Bonneville, owner of BonFX, the company that designed and built this web site, to create a logo for both The Capital Good Group, as well as The Capital Good Fund. The idea was to develop a logo that would convey the concept of a “triple bottom line” (social, environmental and profitability); that would be applicable to environmental consulting, microfinance and any other endeavors we undertake using the ‘Capital Good’ name, brand and concept.
After several rounds with Doug, we finally settled on the above logo. Mike and I really thrilled with the way in which it conveys the concept of three without being oppressive about it, and how the shapes in the logo can be viewed as trees, or a family, or just interesting geometric shapes. Read on to see the logo for the Fund.
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