Cycling Has An Image Problem
Written on 06/29 at 12:14 AM by Andy Posner
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Filed under: Huffington Post TreeHugger Job
I wrote this article for the Huffington Post. It can be seen in its original context here.
Cycling Has An Image Problem
For the last five years the bicycle has been my sole means of transportation, and I happen to feel pretty good about that. Sure, it means my carbon footprint is smaller and I save money on gas and insurance, but what really matters to me is that cycling keeps me in shape and is fun, and I love the beauty and technology of bicycles. In fact, when I complete my masters degree and start earning more money, my hope is not to be able to afford a Mercedes, but rather a carbon fiber race bike. Unfortunately, for most people the bicycle is something you use for transportation until you are successful enough to buy a car; that the bicycle is not seen as a sexy, technologically advanced machine worth aspiring to tells me that cycling has an image problem.
This image problems crops up in numerous T.V. shows and movies. One example is The 40 Year Old Virgin, where Steve Carell, in the role of a loser, rides his bike everywhere. The message that is constantly conveyed is that not only is cycling for transportation inconvenient and dangerous, it’s also a sign of failure. It isn’t surprising, then, that people aspire to purchase a better, faster, sexier car: that’s what signifies that one is moving up in the world. What’s more, any ‘Ten Things You Can Do for the Environment’ list will invariably include cycling, which turns a simple bike ride into some sort of heroic act instead of what it is: fun and good for you. And, as I pointed out last week, people don’t want to be heroes, they want to work for a better world by having fun and using their creativity and talent to solve problems (think of a kind of Google workplace for saving the world).
Next entry: Want to Save the World? Be Happy and Have Fun Doing It!
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