Let’s Get Joe the Investor Invested in the Green Economy
I wrote this article for the Huffington Post. It can be seen in its original context here.
One of the great things about the green jobs movement is that it brings to the fore the importance of getting a diverse group of constituents benefiting from and arguing for a green economy. As a result, more and more people are feeling invested in this new economy, because they see how it will be good for them, their family and their community. After all, it’s a lot easier to push through legislation that will support renewable energy, for instance, if unions, solar installers, utilities, community organizations and non-profits are all in favor.
Green Collar Jobs Are Great–Now How About Green Collar Investments?
Despite this promising trend, there remains a significant obstacle to getting a broader range of people invested in all things green: a lack of green investment opportunities that 1) have a reasonable, secure return on investment and 2) provide tangible environmental and/or social benefits. Sure, venture capitalists are investing in clean tech like crazy, green mutual funds are springing up, and myriad publicly traded companies are working on environmentally friendly technologies. But for Joe or Jane the investor–that is, a person with some money she would like to invest, but who can’t afford a high-profile money manager and doesn’t know a whole lot about investing–these opportunities are either difficult to understand or hard to find out about.