As soon as Mike and I incorporated our environmental services company–The Capital Good Group, Inc.–on January 1st, we wanted to get to work branding ourselves as a socially minded, mission driven company dedicated to serving people and the planet. Our first step was to hire Douglas Bonneville, owner of BonFX, the company that designed and built this web site, to create a logo for both The Capital Good Group, as well as The Capital Good Fund. The idea was to develop a logo that would convey the concept of a “triple bottom line” (social, environmental and profitability); that would be applicable to environmental consulting, microfinance and any other endeavors we undertake using the ‘Capital Good’ name, brand and concept.
After several rounds with Doug, we finally settled on the above logo. Mike and I really thrilled with the way in which it conveys the concept of three without being oppressive about it, and how the shapes in the logo can be viewed as trees, or a family, or just interesting geometric shapes. Read on to see the logo for the Fund.
The Capital Good Fund will begin making its first loans in the next few weeks. We have completed our loan documents; put together our loan committees; established our underwriting criteria; and established an advisory board. At this point we are pretty much just waiting to hear back from our fiscal sponsor so that we can use their 501(c)3 status to allow people to write off donations to us until such time as we are able to achieve that status on our own (it can take up to half a year for the IRS to process the paperwork).
The Capital Good Group recently held a charette to discuss the various ways in which it is working to consult on and finance energy-efficiency and renewable energy. We had some brilliant people attend the meeting, and as a result we are armed with a ton of new ideas, fresh perspectives, and motivation to move forward. Especially now that we have an ally in the White House, we feel we are in the right place, at the right time, working on the right idea.
More updates to come as both the Fund and the Group make progress!